Website Planning Form Web Site Planning Form Thanks for your interest in working with me on your current or future website. Please take some time to fill out this form as it will give us both a better understanding and clear expectations for what you want to get out of this project. Thanks so much and I look forward to working with you soon. The Traveling Designer Step 1 of 8 12% NOTE: Please allow up to an hour of time to complete this form. Think of this as an investment with compounded gains in the future. You time, explanations and thought process now, will help us both save many many hours in the future by helping us get on the same page for the purpose, look, feel, and goals of your brand and your website.Contact InformationPlease tell me a little about yourself and your company.Company NameAddress* Street Address City State / Province / Region ZIP / Postal Code AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAntigua and BarbudaArgentinaArmeniaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaColombiaComorosCongo, Democratic Republic of theCongo, Republic of theCosta RicaCôte d'IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFaroe IslandsFijiFinlandFranceFrench PolynesiaGabonGambiaGeorgiaGermanyGhanaGreeceGreenlandGrenadaGuamGuatemalaGuineaGuinea-BissauGuyanaHaitiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiNorth KoreaSouth KoreaKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaSaint Kitts and NevisSaint LuciaSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSudanSudan, SouthSurinameSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.YemenZambiaZimbabwe Country Primary Contact* First Last Will any additional outside partners or agencies be involved and how?*Primary Email* Secondary Email Primary Phone*Alternate Phone Company InformationBriefly describe what your website does and who your customers/target audience is?*Does your company have a tag line?*YesNoTag Line*Please let us know what your tagline is.Certificates | Awards | Recognition | Memberships*Have your company or employees earned or been given any industry recognized certifications, awards, recognition and/or special memberships you would like to share?YesNoCertificates | Awards | Recognition | Memberships*Please list all relevant certifications, awards, recognition and/or memberships.Associations & Affiliations*If not listed above, are you involved with any associations or have any professional affiliations?YesNoAlready ListedAssociations & Affiliations*Please list any and all relevant associations or any professional affiliations you are associated with. Website GoalsPlease take some time to think thought the questions below. Remember the time you spend here can save countless hours in the future by setting clear and concise expectations, goals and an overall purpose for the project.What are your major goals for this project?*What is motivating you or enabling you to do this project now?*What is most important about this project?*Prioritization BreakdownHow important is each of these? 1 = Not important at all 2 = Somewhat important 3 = Important 4 = Very important 5 = Mission critical!Change in company strategy*1= Not important at all2= Somewhat important3= Important4= Very important5= Mission critical!Rebranding/New image/Look and feel*1= Not important at all2= Somewhat important3= Important4= Very important5= Mission critical!Improving key metrics/Quantifying success or results/Conversion*1= Not important at all2= Somewhat important3= Important4= Very important5= Mission critical!Content strategy/writing*1= Not important at all2= Somewhat important3= Important4= Very important5= Mission critical!Understanding your audience or organization*1= Not important at all2= Somewhat important3= Important4= Very important5= Mission critical!Getting it done as fast as possible*1= Not important at all2= Somewhat important3= Important4= Very important5= Mission critical!Getting it done as inexpensively as possible*1= Not important at all2= Somewhat important3= Important4= Very important5= Mission critical!Differentiating from competition*1= Not important at all2= Somewhat important3= Important4= Very important5= Mission critical!Reaching a new audience*1= Not important at all2= Somewhat important3= Important4= Very important5= Mission critical!Better demonstrate value or correct misconceptions*1= Not important at all2= Somewhat important3= Important4= Very important5= Mission critical! Project SpecificsWhat does success look like? How will you know this project has succeeded?*What are you worried about? What do you imagine going wrong?*Is there anything about your organization that might make this project easier or harder in any specific ways?This could be your lack of time to spend on the project, a strict and stringent accounting/payment system, the reputation of management to change their minds, etc.What is your budget range?Why Do I Need To Know This This will help us both save time and effort. I don't want to show you a $15,000.00 solution if all you have is $5,000.00 to spend. I also don't want to show you a $5,000.00 solution if you are looking for a more robust, customized and powerful $15,000.00 version. A Note About My Business Ethics I am not going to present you with a $5,000.00 solution and try to charge $15,000.00 for it as I am in this for the long run and I get the majority of my clients from referrals. It would be dishonest, immoral and short sighted of me to overcharge for what I am delivering. I might make me a few extra bucks on this project, but I have to be able to live with myself and sleep at night and sooner or later, building a reputation for ripping people off would catch up and ruin myself and my business.What does the selection process look like on your end? How many people are you talking to and when do you expect to be making a decision?* Look & FeelWhat ideas do you have for the style/theme of your website design?*Examples: Colors, textures, shapes, photography illustration and typography. This will help with the design direction.Is there anything that should be avoided?*Does your company utilize any required colors?*YesNoRequired Colors*Please list here in CMYK, RGB and/or PMS values, if available.Will you be providing photographs/graphics to be used on your website?*YesNoDo you have any trademarked/copyrighted logos/artwork that must be used?*YesNoDo you have a corporate logo?*YesNoWould you like us to design a logo for you?*YesNoMaybeCan you provide the logo in a vector format?Examples of vector file formats: AI, EPS?YesNoLet me check with my designer & get back to you Design InspirationPlease provide URLs (website addresses) of three (3) sites that you find Visually Appealing. You must precede the websites with http:// for verification purposes. NOTE: They do NOT need to be in the same industry as yours.Visually Appealing Website 1*Visually Appealing Website 2*Visually Appealing Website 3What do you find visually appealing about these websites? Anything you do not like about them?*Please provide URL (website address) of three (3) sites that you feel have a Good User Interface. You must precede the websites with http:// for verification purposes. Examples: Good Navigation, User Flow, Intuative, Fun, etc. NOTE: They do NOT need to be in the same industry as yours.Good UI Website 1*Good UI Website 2*Good UI Website 3What User Interface(UI) elements do you like about these websites? Any UI elements you do not like?*Please provide URL (website address) of three (3) of your Competitor sites. You must precede the websites with http:// for verification purposes.Competition Website 1*Competition Website 2*Competition Website 3What areas or features of their websites, do you feel your competition does a good job on? What areas or features of their website do you feel they do not do a good job on?*Do you have any images, sketches or documents that might be helpful?*Examples: Your current logo, photos, illustrations, content, layout ideas, etc.YesNoHow many different files would you like to upload now?*12345File 1*File 2*File 3*File 4*File 5* Target AudiencePlease indicate what geographic areas you would like to target?*Examples: Local cities, States, Countries, Continents, International, etc.Please indicate what demographic markets you would like to target?*Examples: Business size, male, female, age groupDo you have a secondary target audience?*Example: Investor RelationsYesNoPlease provide additional information about your secondary audience.*Site Map/Navigation MappingThis is a very important phase of the website planning process. Click the link below to download a blank site map. Blank Site Map.PDF Users - Right click and select "Save File As..." To the best of your ability, list the primary navigation items you would like included in your site. These might include Services, Products, Company, News, Resources, etc. Below each of these, list the sub navigation items (pages) you would like displayed. For example, under the Primary heading “Company” you might have child pages such as About Us, Management, Jobs, Our History, etc. On the second page of the form, there is an example of what it might look like. Please us that for reference if needed. NOTE: Cost estimates are not based solely on the number of pages your site will contain, so be sure to list any and all pages that you MIGHT want. The PDF is an interactive PDF, meaning you can open it up in Adobe Reader (Free download) and fill it in by selecting the fields and then typing your inputs. Once finished, save the pdf and email it to me so that we can be on the same page. You are also welcome to print the PDF, fill it in by hand and then scan and email that print out to me if you find that easier.For the Home Page Elements section, please let us know if there are any special elements you’d like included, such as a newsletter sign up form, or if there are consistent elements you’d like displayed on every page, such as Promotions or News.Do you have a preference for the navigation placement?*Top navigationLeft side navigationLeft side navigationWhatever works best for the site designBased on your target audience, what resolution would you like the site designed for?*Fixed width (i.e. 800x600 or 1024x768)Dynamically resizable based on users screenWhatever works best for the site designNot sureWhat are the three (3) main areas of the site that you would like visitors to view and why?*Examples: Quote, Contact Us, Product Info, etc.Site ContentIs the content (copy) for the website already developed?*This includes the wording for each page and may also include images, icon, etc.YesNoDo you plan on adding new content?*YesNoWho will be providing the content?*In-HouseSubcontractedDo you need professional copywriting services?*YesNo Website FeaturesWhat features would you like included in your website?*Check all that apply. E-Commerce/Shopping Cart Newsletter Site Search Capability Email Link Live Customer/Tech Support Feedback/Contact Form Discussion Forums Password Protected Area Catalog SSL Encrypted Area Order Form Job Application Form Member’s Only Area Other If "Other", please list.*MultimediaAre you interested in integrating any of the following multimedia services into your website?Check all that apply. Video Audio Other If "Other", please list.*Domain NameDo you currently have a domain name?*YesNoWhat is your domain name?* Would you like help choosing/registering one?*YesNoWeb HostingDo you currently have a web hosting provider?*YesNoWhat is the hosting company name? Are they meeting your requirements? Why or why not?*Do you know what platform your host offers?*UnixWindowsNot SureDo you plan on maintaining your own website?*This would include things like updating plugins and themes to avoid security breaches and to enable support for the latest browsers, etc.YesNoAre you interested in the ability to edit/manage your own content with an easy to use content management system?*YesNoAwesome! We recommend and use Wordpress for this. Would training videos be helpful to you?*YesNoWebsite PromotionWhat other marketing mediums do you use?Examples: Print ads, radio, TV, bulk mailing, etc.Are you interested in Search Engine Optimization?*YesNoWhat does that mean?Search Engine Optimization*Search Engine Optimization, also referred to as SEO for short, is the the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results. Human Definition: Optimizing the content of a website so that it is higher on the page and rankings in Google. Example: When you search for Custom eBook Templates in Google, my site comes up on the first page and in the top two to three positions. This is because I have optimized my site to rank high for this search term. Now are you interested in a Search Engine Optimization? HINT: If your company is selling something and does not have a strong referral network, you should be;-)YesNoAre you interested in an Email Marketing program?*Example: Weekly/Monthly/Quarterly Newsletters and/or advertisements vie email?YesNoTimelineWhen do you want to begin this project?* When do you want the project to be completed?* Is there an event that you wish to coordinate the launch of your site with?*Example: Trade Show, Product Launch, etc.YesNoWhat is the event?*Additional InformationPlease use this area to share any additional information that will help us better understand your goals and objectives for your new website. This will also help us develop a comprehensive proposal for you.Additional InformationPLEASE NOTE: In order to get started, we will need the following FTP information once the project quote is approved: IP address Username Password Please find these and have them available in advance to help the process go smoothly.NameThis field is for validation purposes and should be left unchanged. This iframe contains the logic required to handle AJAX powered Gravity Forms.